Books
Knowledge from the field
Practical guides on operations, scaling, and building software for home services companies.
Breaking Through - The Home Services Growth Ceiling Playbook
by Ryan Grissinger
2025 • 296 pages
Every home services company hits the same walls at $500K, $2M, $5M, and $10M. Your spreadsheets break. Manual processes drown your team. Systems that worked at one scale become bottlenecks at the next. This playbook shows you how to break through each ceiling with the right operations infrastructure, automation, and strategic systems. Real strategies from scaling Roof Maxx from zero to 350+ dealers nationwide.
SEO in 2025 — The Layman's Guide to Search and AI Discovery
by Ryan Grissinger
2025 • 312 pages
A step-by-step guide to mastering SEO today — from timeless fundamentals to the generative-AI frontier. Written for founders, marketers, and creators who want practical clarity in an era of algorithmic flux. Learn how search really works, master modern SEO techniques, compete in 2025 with advanced strategies, optimize for generative AI discovery, and build sustainable systems for measurement and continuous improvement.
The Home Services Operations Playbook
by Ryan Grissinger
2025 • 312 pages
A practical guide to building operations software for home services companies. Learn how to eliminate spreadsheet chaos, automate manual workflows, and build systems that actually fit your business model. Real-world examples from HVAC, plumbing, roofing, and restoration companies.
The RAG Playbook: A Field Guide to Building Reliable AI Systems
by Ryan Grissinger
2025 • 268 pages
A practical, framework-driven manual for developers and business leaders on building reliable, grounded AI systems using Retrieval-Augmented Generation. LLMs are powerful but untrustworthy when ungrounded. RAG solves this by coupling retrieval with generation—turning "smart guessers" into truth-based systems. Learn the complete RAG loop: retrieve relevant data, augment queries with context, and generate grounded responses. Master ingestion, chunking, embeddings, evaluation, and governance. Transform hallucinating LLMs into truth-anchored, enterprise-ready assistants people can trust.
The Software Architecture Maturity Model
by Ryan Grissinger
2025 • 205 pages
Why do some $50,000 projects succeed while $500,000 projects fail? <strong>Architecture.</strong> Most teams make one of two <strong>fatal mistakes</strong>: they <strong>over-engineer</strong> simple applications with enterprise patterns they don't need, or they <strong>under-engineer</strong> production systems that collapse under real-world use. Both mistakes cost time, money, and credibility. The Software Architecture Maturity Model provides <strong>the missing framework</strong>: five distinct architectural levels from single-file applications to enterprise-scale systems, showing <strong>exactly when each level is appropriate and what it actually costs to build</strong>. This isn't academic theory. It's a <strong>practitioner's guide</strong> synthesized from <strong>30 industry experts</strong>, battle-tested across hundreds of projects, written for developers, architects, and business leaders who need to make smart architectural decisions.