Books
Knowledge from the field
Practical guides on operations, scaling, and building software for home services companies.
The Roofing Technology Blueprint
Roofing Company Technology Leaders
2025 • 128 pages • $24.95
Most roofing companies don't fail because they can't sell a roof; they stall because they can't survive their own chaos. The Roofing Technology Blueprint is the operating manual for the owner who is tired of being the bottleneck. Drawing on experience scaling a national roofing network to over 350 dealers, Ryan Grissinger breaks down the journey into a six-stage "Manual Transmission" framework. Whether you are grinding in "1st Gear" survival mode or trying to merge onto the highway at $10 million, this book provides the specific technology, processes, and leadership shifts required to stop white-knuckling your growth and start building a machine that runs without you.
Technology Strategy for Modern Roofing Companies
Roofing Company Owners & Executives
2025 • 16 pages • v1.1 • Free
This strategic white paper presents a comprehensive framework for roofing companies navigating the critical balance between technological innovation and proven business fundamentals. Written for roofing company owners and executives managing operations between $500,000 and $50M+ in annual revenue, it examines the five distinct maturity stages of technology adoption in the roofing industry—from manual spreadsheet operations to enterprise-scale digital transformation. The document synthesizes real-world experience scaling Roof Maxx from zero to $200M+, providing practical guidance on when to adopt new technologies, how to evaluate true implementation costs (typically 3-10x beyond subscription prices), and which systems genuinely drive competitive advantage versus those that simply create expensive distractions.
Software Architecture for Roofing Companies
Roofing Company Owners & Managers
2025 • 163 pages • Free
Written for roofing company owners, managers, and technology decision-makers. Every roofing company hits predictable technology walls as they scale. You're either running on broken spreadsheets that drown your team, or you've over-invested in expensive enterprise software you don't need. This practitioner's guide shows the five technology stages from $500K to $50M+: exactly what systems you need at each revenue level, what they actually cost, and when to make the leap. No technical background required. Based on real experience scaling Roof Maxx from zero to $200M+.
The Software Architecture Maturity Model
Developers, Architects & Technical Leaders
2025 • 205 pages • Free
Why do some $50,000 projects succeed while $500,000 projects fail? Architecture. Most teams make one of two fatal mistakes: they over-engineer simple applications with enterprise patterns they don't need, or they under-engineer production systems that collapse under real-world use. Both mistakes cost time, money, and credibility. The Software Architecture Maturity Model provides the missing framework: five distinct architectural levels from single-file applications to enterprise-scale systems, showing exactly when each level is appropriate and what it actually costs to build. This isn't academic theory. It's a practitioner's guide synthesized from 30 industry experts, battle-tested across hundreds of projects, written for developers, architects, and business leaders who need to make smart architectural decisions.
Breaking Through - The Home Services Growth Ceiling Playbook
Home Services Company Owners
2025 • 296 pages • Free
Every home services company hits the same walls at $500K, $2M, $5M, and $10M. Your spreadsheets break. Manual processes drown your team. Systems that worked at one scale become bottlenecks at the next. This playbook shows you how to break through each ceiling with the right operations infrastructure, automation, and strategic systems. Real strategies from scaling Roof Maxx from zero to 350+ dealers nationwide.
SEO in 2025 — The Layman's Guide to Search and AI Discovery
Founders, Marketers & Creators
2025 • 312 pages • Free
A step-by-step guide to mastering SEO today — from timeless fundamentals to the generative-AI frontier. Written for founders, marketers, and creators who want practical clarity in an era of algorithmic flux. Learn how search really works, master modern SEO techniques, compete in 2025 with advanced strategies, optimize for generative AI discovery, and build sustainable systems for measurement and continuous improvement.
The Home Services Operations Playbook
Operations Managers & Directors
2025 • 312 pages • Free
A practical guide to building operations software for home services companies. Learn how to eliminate spreadsheet chaos, automate manual workflows, and build systems that actually fit your business model. Real-world examples from HVAC, plumbing, roofing, and restoration companies.
The RAG Playbook: A Field Guide to Building Reliable AI Systems
Developers & AI Product Leaders
2025 • 268 pages • Free
A practical, framework-driven manual for developers and business leaders on building reliable, grounded AI systems using Retrieval-Augmented Generation. LLMs are powerful but untrustworthy when ungrounded. RAG solves this by coupling retrieval with generation—turning "smart guessers" into truth-based systems. Learn the complete RAG loop: retrieve relevant data, augment queries with context, and generate grounded responses. Master ingestion, chunking, embeddings, evaluation, and governance. Transform hallucinating LLMs into truth-anchored, enterprise-ready assistants people can trust.