Breaking Through - The Home Services Growth Ceiling Playbook
by Ryan Grissinger
2025 • 296 pages
About This Book
Every home services company hits the same walls at $500K, $2M, $5M, and $10M. Your spreadsheets break. Manual processes drown your team. Systems that worked at one scale become bottlenecks at the next. This playbook shows you how to break through each ceiling with the right operations infrastructure, automation, and strategic systems. Real strategies from scaling Roof Maxx from zero to 350+ dealers nationwide.
What's Inside
The $500K Ceiling
When spreadsheets start breaking. Moving from founder-led chaos to your first real systems. Time to stop doing everything yourself.
The $2M Ceiling
Manual processes drowning your ops team. Generic software doesn't fit your business. Building your first custom operations platform.
The $5M Ceiling
Multi-location coordination challenges. Franchise or expansion readiness. Automating what used to require people.
The $10M+ Ceiling
Enterprise-level operations. Scaling to 50+ locations or 100+ dealers. Technology as competitive advantage, not just support.
Real-World Playbook
Lessons from scaling Roof Maxx to 350+ dealers. What worked, what failed, and what I'd do differently. Your roadmap to $50M+.
This book is free because I believe the best way to elevate the industry is to share what works. If you're building something interesting and need architectural guidance, let's talk.
— Ryan Grissinger