SEO in 2025 — The Layman's Guide to Search and AI Discovery
by Ryan Grissinger
2025 • 312 pages
About This Book
A step-by-step guide to mastering SEO today — from timeless fundamentals to the generative-AI frontier. Written for founders, marketers, and creators who want practical clarity in an era of algorithmic flux. Learn how search really works, master modern SEO techniques, compete in 2025 with advanced strategies, optimize for generative AI discovery, and build sustainable systems for measurement and continuous improvement.
What's Inside
Part I: Foundations
How search engines crawl, index, and rank content. Understanding user intent, core web vitals, and keyword research.
Part II: The Playbook
Modern SEO techniques including on-page optimization, link building, local SEO, and content strategy.
Part III: Advanced SEO
E-E-A-T, semantic search, entity-based SEO, and optimizing for voice and visual search in 2025.
Part IV: Generative AI Optimization
How Search Generative Experience reshapes discovery and optimizing for AI answers, summaries, and citations.
Part V: Systems & Measurement
Analytics, attribution, KPIs that matter, and building a sustainable content + tech stack.
This book is free because I believe the best way to elevate the industry is to share what works. If you're building something interesting and need architectural guidance, let's talk.
— Ryan Grissinger