Your CRM Should Be Your Best Salesperson. Is It?
HubSpot CRM implementation and AI-powered optimization for Columbus businesses. Stop paying for features you don't use.
This is where you're stuck.
You're paying for a powerful CRM. But is it actually working for you? Sound familiar?
You're paying for a Ferrari and driving it like a golf cart.
Your CRM has powerful automation, reporting, and AI features. You're using it as a fancy contact list.
Leads go cold because no one follows up fast enough.
Your sales team is manually tracking follow-ups in their heads or on sticky notes. Meanwhile, your competitors respond in minutes.
Your team spends hours typing data that should flow automatically.
Copy from email to CRM. Copy from CRM to spreadsheet. Copy from spreadsheet to report. Every copy is a chance for errors and wasted time.
You have no idea which marketing channels actually work.
You're spending money on ads, email, social, and content. You can't tell which dollar brought in which customer.
Your CRM isn't broken. It's just not set up to do what it's capable of. I fix that.
The AI + CRM
Advantage.
Most CRM consultants set up your system and walk away. I build AI-powered workflows into your CRM that automate what humans shouldn't be doing manually.
Lead scoring that actually predicts. Follow-ups that trigger themselves. Reports that write themselves.
This combination of deep CRM expertise and AI implementation is virtually nonexistent in the Columbus market.
AI-Powered Lead Scoring
Automatically prioritize leads based on behavior, not gut feeling.
Automated Follow-Up Sequences
Every lead gets the right message at the right time without manual effort.
Intelligent Reporting
AI-generated insights that tell you what's working and what to change.
Smart Data Enrichment
Automatically fill in missing contact data and keep records clean.
Three ways to start.
Every engagement is tailored to your business. These are the most common starting points.
CRM Health Check
Best for: Getting unstuck fast
One-time engagement
- Full CRM audit and optimization report
- Quick-win implementation (same week)
- Data quality assessment
- Automation opportunity map
- 30-day action plan
CRM Implementation
Best for: Full setup or migration
One-time engagement
- Full HubSpot setup or migration
- Custom pipeline and automation builds
- Team training and documentation
- Data migration and cleanup
- 60-day post-launch support
AI-Enhanced CRM
Best for: Continuous optimization
Per month
- Everything in Implementation plus ongoing
- AI workflow builds and optimization
- Monthly performance reviews
- Continuous automation development
- Priority support and strategic guidance
All engagements begin with a free 30-minute strategy call. No commitment required.
350+
Locations scaled
nationwide
15+
Years building
technology systems
$200M+
Network revenue
supported
I've built CRM systems that scaled to 350+ locations.
As founding CTO, I built the CRM, the sales tools, and every integration that powered growth from zero to a national franchise network. Not in theory. Not as a consultant reviewing dashboards. I built the systems myself and operated them at scale.
Now I help growing businesses do the same thing with their CRM. Whether you're starting fresh with HubSpot, migrating from a legacy system, or trying to actually use what you're already paying for—I've done it before, at a scale most consultants can only imagine.
About Ryan GrissingerThe Problem
Growing businesses hit a wall when their CRM can't keep up. Leads slip through cracks, data lives in silos, and the sales team wastes hours on tasks a system should handle automatically.
The Build
I designed and built a CRM platform that tracked every lead, automated every follow-up, and connected sales, marketing, and operations into a single source of truth. From scratch. While the business was scaling.
The Scale
That system supported 350+ locations, thousands of users, and over $200M in network revenue. The same principles that powered that growth are what I bring to every CRM engagement.
Common questions.
A CRM health check starts at $2,500. Full implementation runs $7,500–$15,000. Ongoing AI-enhanced optimization is $5,000–$10,000/month. The right investment depends on your current CRM state and business goals. Every engagement starts with a free strategy call so I can understand your needs before recommending a plan.
Yes. I handle migrations from Salesforce, Zoho, Pipedrive, and other CRMs regularly. This includes data mapping, cleanup, migration execution, and validation to ensure nothing gets lost in the move.
Traditional CRM consulting sets up your system. AI-enhanced CRM makes it intelligent. I build AI workflows that automate lead scoring, generate follow-up sequences, write reports, and keep your data clean—things that would take your team hours every day.
A health check delivers results in 1–2 weeks. Full implementation takes 30–60 days depending on complexity. You'll have a working system with trained users well within 90 days.
HubSpot is my primary recommendation for most growing businesses because of its power-to-complexity ratio. However, I also work with Salesforce, Zoho, and other platforms. The strategy matters more than the tool.
That's actually my most common engagement. The CRM Health Check is designed exactly for this—I audit your current setup, identify quick wins, and build a plan to get you actually using what you're paying for.
Yes. While based in Columbus, Ohio, I work with businesses across the state and nationally. CRM implementation and optimization work extremely well in a hybrid model.
Related Services
Your CRM works best with the right strategy behind it.
Starter Website
Get your business on Google in a weekend. One-page websites built fast, built ri... From $500.
Website Development
Business websites that generate leads. Custom design, booking integration, SEO,... From $3,000.
Custom Software Development
Bespoke business platforms and internal tools built around your exact workflows.... From $10,000.
AI Consulting
Practical AI implementation for businesses. Workflow automation, team training,... From $2,500.
Fractional CTO
Strategic technology leadership without the full-time cost. Vendor management, s... From $3,000/month.
Areas We Serve
and all of Central Ohio
Your CRM Should Work as Hard as You Do.
Let's Make It.
30 minutes. No pitch, no pressure. We'll look at where your CRM is falling short and map out exactly how to fix it.
Book Your Free Strategy Call