You Need Technology That Scales. I've Already Built It.
8 years as a founding CTO, building every system from scratch while the company grew from zero to 350+ locations. Now I bring that experience to your business.
I Know What You're Up Against.
These problems aren't unique to you. I've seen them in every growing business I've worked with.
Growing faster than your systems can handle.
What worked at 10 customers breaks at 100. Your spreadsheets are held together with duct tape and hope. You need systems that scale with you, not against you.
Wasting money on software that doesn't fit.
You've bought three CRMs and none of them do what you need. Off-the-shelf tools promise everything and deliver half. You're paying for features you don't use.
Can't find a technologist who understands business.
Developers build what you ask for, not what you need. They speak in jargon. They miss deadlines. You need someone who thinks like a business owner and builds like an engineer.
Every vendor promises and under-delivers.
You've been burned before. Slick demos that fall apart in production. Agencies that disappear after launch. You want someone who owns the outcome, not just the invoice.
I've lived every one of these problems. Not as a consultant looking in from the outside, but as the CTO responsible for solving them while the business scaled around me.
Here's Why You
Can Trust Me.
As CTO of Roof Maxx from 2017-2025, I built every system that powered the company's growth from zero to 350+ franchise dealers across all 50 states.
Custom CRM. Franchise management platforms. Inventory tracking for hundreds of locations. Automated workflows. Real-time dashboards. Mobile apps for field technicians.
Every system had to work flawlessly under the pressure of hyper-growth. If it failed, the business failed. It never failed.
Franchise Locations
Years as CTO
States Covered
System Failures
Systems I Actually Built
Custom CRM
- Lead capture from 8+ marketing sources
- Automated dealer assignment by territory
- Follow-up workflow automation
- Customer lifecycle tracking
- QuickBooks integration
Franchise Management
- Digital onboarding portal
- Territory mapping and management
- Compliance tracking
- Performance leaderboards
- Training and resource library
Operations Automation
- Inventory tracking (350+ locations)
- Automated reordering and shipping
- Service scheduling and routing
- Quality control checklists
- Customer feedback collection
Real-Time Reporting
- Executive dashboard with KPIs
- Dealer performance analytics
- Revenue forecasting models
- Marketing ROI tracking
- Custom report builder
Beyond the Work
Technology is what I do. Family is why I do it. My wife and kids are the reason I care about building things that last longer than the next sprint cycle.
I believe AI can help neurodivergent people — like my son, like me — translate their brilliance into impact. That conviction drives everything I build.
Read why I do what I doHere's How We Work Together.
No mystery. No surprises. Three steps to technology that actually works for your business.
Book a Call
30 minutes. No pitch. Just a conversation about where you are, where you're headed, and whether I can help.
Get a Plan
I'll map out what needs to happen, in what order, and what it'll cost. Clear scope. Realistic timelines. No surprises.
Build It
Whether it's a website, a custom platform, or a full technology strategy, I build it, ship it, and make sure it works.
8 Years in the Trenches
Ready to Build Systems
That Actually Scale?
From starter websites to fractional CTO engagements. Let's talk about what your business needs and how I can help.
Book a Free Strategy Call30 minutes. No pitch. Just a conversation about your business.