My Story

I'm Ryan Grissinger, founder of Polaris Pixels. Here's how 8 years at Roof Maxx taught me everything about building operations technology that scales.

I Know Because I've Lived It

These aren't theoretical solutions. I've built these exact systems under the pressure of hyper-growth.

Ryan Grissinger, Former CTO of Roof Maxx

8 Years Scaling Roof Maxx to 350+ Dealers Nationwide

As CTO of Roof Maxx from 2017-2025, I built every system that powered the company's growth from zero to 350+ franchise dealers across all 50 states.

Custom CRM. Franchise management platforms. Inventory tracking for hundreds of locations. Automated workflows. Real-time dashboards. Mobile apps for field technicians.

Every system had to work flawlessly under the pressure of hyper-growth. If it failed, the business failed. It never failed.

I started Polaris Pixels because too many home services companies are struggling with the same operational chaos I've already solved. You don't have to reinvent the wheel. I've built it. Now let's build yours.

The Roof Maxx Growth Timeline

8 years of building systems that scaled from zero to nationwide

2017

The Beginning

Joined as founding team member. Zero revenue, zero dealers. Built first version of dealer onboarding system.

2018-2019

Early Systems

Developed custom CRM, lead routing automation, and basic reporting dashboards as we reached 50 dealers.

2020-2022

Scaling Phase

Built franchise management platform, real-time inventory tracking, multi-location scheduling. Grew to 200+ dealers.

2023-2025

Nationwide Expansion

Implemented advanced analytics, territory management, compliance automation. Reached 350+ dealers across all 50 states.

Systems I Actually Built

Custom CRM

  • • Lead capture from 8+ marketing sources
  • • Automated dealer assignment by territory
  • • Follow-up workflow automation
  • • Customer lifecycle tracking
  • • QuickBooks integration

Franchise Management

  • • Digital onboarding portal
  • • Territory mapping and management
  • • Compliance tracking
  • • Performance leaderboards
  • • Training and resource library

Operations Automation

  • • Inventory tracking (350+ locations)
  • • Automated reordering and shipping
  • • Service scheduling and routing
  • • Quality control checklists
  • • Customer feedback collection

Real-Time Reporting

  • • Executive dashboard with KPIs
  • • Dealer performance analytics
  • • Revenue forecasting models
  • • Marketing ROI tracking
  • • Custom report builder

The Results

350+

Franchise dealers nationwide

8 Years

Building systems from zero

These systems didn't just support growth, they enabled it. When you're scaling that fast, technology is either your biggest asset or your biggest bottleneck. I made sure it was the former.

Photos from my 8 years building
technology at Roof Maxx

Ready to Build Systems for Your Business?

Let's talk about your operations challenges and how custom technology can help you scale without chaos.

Book Your 30-Minute Discovery Call

30 minutes. No pitch. Just a conversation about your business.

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