Your Business Is Scaling. Your Systems Aren't.
You're drowning in spreadsheets. Your team is copying data between disconnected tools. Off-the-shelf software doesn't fit your business model. You need operations technology that actually works the way you work.
No pitch. No pressure. Just a conversation about your business and whether custom operations software is the right fit.
You're Scaling. Your Systems Aren't.
Sound familiar? Every scaling home services company hits these walls:
Spreadsheets are breaking under the weight
What worked at 10 jobs/week doesn't work at 100. Your team is buried in manual data entry and version control nightmares.
Manual work is drowning your operations team
Someone is copying data from your scheduling tool to your invoicing system to your CRM. Every. Single. Day.
Off-the-shelf software doesn't fit your business
You're paying $2K/month for ServiceTitan or Jobber and still using spreadsheets because the software can't handle your unique processes.
Dev shops don't understand the business
You've tried hiring developers. They build what you ask for, not what you need. Then they disappear when it breaks.
Operational chaos is costing you revenue
Jobs are falling through the cracks. Technicians can't find information. Customers are frustrated. You're leaving money on the table.
The good news? You don't have to figure this out alone. Custom operations software solves all of these problems—and it's more accessible than you think.
The Solution: Custom Operations Software
Technology designed specifically for how your home services business actually operates. Not generic. Not one-size-fits-all. Built for you.
Operations Platforms
The central hub for running your business: scheduling, dispatching, job tracking, customer management, invoicing, reporting. Everything in one place, built exactly how you need it.
- • Custom workflow automation
- • Real-time dashboards and KPIs
- • Integration with existing tools
- • Territory and franchise management
- • Multi-location support
Technician Apps
Mobile tools that make your field team more efficient: job details, customer history, checklists, photo capture, digital signatures, real-time updates.
- • Offline-first architecture
- • GPS tracking and routing
- • Digital forms and checklists
- • Photo documentation
- • Push notifications
Customer Portals
Self-service tools that improve customer experience: appointment booking, service history, invoice access, payment processing, communication.
- • Online booking and scheduling
- • Payment processing
- • Service history and documents
- • Two-way messaging
- • Review and feedback collection
You get ongoing support, not a project handoff. Your systems will be maintained, updated, and improved as your business grows.
You get software built for YOUR business model. No compromises. No workarounds. No paying for features you'll never use.
I Know Because I've Lived It
These aren't theoretical solutions. I've built these exact systems under the pressure of hyper-growth.
8 Years Scaling Roof Maxx to 350+ Dealers Nationwide
As CTO of Roof Maxx from 2017-2025, I built every system that powered the company's growth from zero to 350+ franchise dealers across all 50 states.
Custom CRM. Franchise management platforms. Inventory tracking for hundreds of locations. Automated workflows. Real-time dashboards. Mobile apps for field technicians.
Every system had to work flawlessly under the pressure of hyper-growth. If it failed, the business failed. It never failed.
I started Polaris Pixels because too many home services companies are struggling with the same operational chaos I've already solved. You don't have to reinvent the wheel. I've built it. Now let's build yours.
The Roof Maxx Growth Timeline
8 years of building systems that scaled from zero to nationwide
The Beginning
Joined as founding team member. Zero revenue, zero dealers. Built first version of dealer onboarding system.
Early Systems
Developed custom CRM, lead routing automation, and basic reporting dashboards as we reached 50 dealers.
Scaling Phase
Built franchise management platform, real-time inventory tracking, multi-location scheduling. Grew to 200+ dealers.
Nationwide Expansion
Implemented advanced analytics, territory management, compliance automation. Reached 350+ dealers across all 50 states.
Systems I Actually Built
Custom CRM
- • Lead capture from 8+ marketing sources
- • Automated dealer assignment by territory
- • Follow-up workflow automation
- • Customer lifecycle tracking
- • QuickBooks integration
Franchise Management
- • Digital onboarding portal
- • Territory mapping and management
- • Compliance tracking
- • Performance leaderboards
- • Training and resource library
Operations Automation
- • Inventory tracking (350+ locations)
- • Automated reordering and shipping
- • Service scheduling and routing
- • Quality control checklists
- • Customer feedback collection
Real-Time Reporting
- • Executive dashboard with KPIs
- • Dealer performance analytics
- • Revenue forecasting models
- • Marketing ROI tracking
- • Custom report builder
The Results
Franchise dealers nationwide
Building systems from zero
These systems didn't just support growth, they enabled it. When you're scaling that fast, technology is either your biggest asset or your biggest bottleneck. I made sure it was the former.
Photos from my 8 years building
technology at Roof Maxx
30 minutes. No pitch. Just a conversation about your operations challenges and whether custom software is the right solution.
The Cost of Waiting
Every month with broken systems costs you revenue
Manual processes, missed opportunities, frustrated customers. The inefficiency adds up faster than you think.
Your competitors are automating while you're drowning in spreadsheets
They're scaling faster, serving more customers, and stealing market share. All because they fixed their systems first.
The longer you wait, the harder it gets to fix
Technical debt compounds. Bad processes become embedded. Your team resists change. The best time to fix this was six months ago. The second best time is now.
Not For Everyone
Polaris Pixels is a great fit if:
You're doing $500K-$50M in revenue and need technology that scales with you instead of holding you back
You've tried generic software and it doesn't fit your business model. You need something custom
You understand that operational efficiency is worth investing in because chaos is costing you more
We're NOT a fit if:
You're looking for the cheapest option. Custom software is an investment, not a commodity
You want generic tools that work "good enough". There are plenty of SaaS options for that
You're not ready to invest in systems that will scale with your business for years to come
Common Questions
How much does custom software cost?
It depends on scope, but most projects range from $25K-$150K. We'll discuss your specific needs on the discovery call and give you a transparent estimate.
How long does it take to build?
Most projects take 3-6 months from kickoff to launch. We work in phases so you see progress every 2-4 weeks and can start using parts of the system before everything is complete.
What if something breaks after launch?
We don't disappear after launch. Every project includes ongoing support and maintenance. You'll have direct access to me, not a support ticket system.
Do you only work with franchises?
No. We work with any home services business that's scaling: single-location companies, multi-location operators, franchise networks, or anything in between.
What makes you different from hiring a dev shop?
I've actually run operations in a home services business. I know what works and what breaks. Dev shops build what you ask for. We build what you need.
Ready to Scale Without Chaos?
Schedule a 30-minute discovery call. We'll discuss your business, your pain points, and whether we're the right fit.
No pitch. No pressure. Just a conversation.
30 minutes. No pitch. Just a conversation about your business. If it's a fit, we'll send you a proposal within 48 hours.
Or email me directly: ryan@polarispixels.com