Polaris Pixels Brand Guidelines

Version 2.0 - December 2024

Technical precision meets proven experience. Modern AI-forward thinking guided by the North Star metaphor.

Primary Palette

The foundation of our visual identity. These four colors create all our brand expressions.

#27445D

Brand Navy

brandNavy

Primary body text, paragraphs, default content

HEX: #27445D
RGB: 39, 68, 93
#0B0F19

Brand Midnight

brandMidnight

Headings, emphasis, dark backgrounds

HEX: #0B0F19
RGB: 11, 15, 25
#71BBB2

Brand Teal

brandTeal

Links, accents, highlights, borders

HEX: #71BBB2
RGB: 113, 187, 178
#EFE9D5

Brand Cream

brandCream

Page backgrounds, light sections, cards

HEX: #EFE9D5
RGB: 239, 233, 213

Action Colors

High-impact colors for calls-to-action and interactive elements.

#D9A441

Brand Gold

brandGold

Primary CTAs, buttons, important actions

HEX: #D9A441
RGB: 217, 164, 65
#DA6E5A

Brand Coral

brandCoral

Secondary actions, photography brand accent

HEX: #DA6E5A
RGB: 218, 110, 90

Functional Colors

System feedback colors. Use only for their intended purpose.

#3BB273

Success

Success messages, confirmations

brandSuccess

#F4A259

Warning

Warnings, important notices

brandWarning

#E54B4B

Error

Error states, critical alerts

brandError

#4D9DE0

Info

Informational states, helpful tips

brandInfo

Typography

Headings: Plus Jakarta Sans

A modern geometric sans-serif for headings and UI elements. Weights 600-800.

H1 - 56px / 800 weight

The quick brown fox

H2 - 36px / 700 weight

The quick brown fox jumps

H3 - 28px / 600 weight

The quick brown fox jumps over

H4 - 21.6px / 600 weight

The quick brown fox jumps over the lazy dog

H5 - 16px / 700 weight / Uppercase

The quick brown fox jumps

H6 - 14px / 600 weight / Italic

The quick brown fox jumps over the lazy dog

Body: Newsreader

An elegant serif designed for screen reading. Weight 400, 18px, line-height 1.75.

The Polaris Pixels brand represents the intersection of technical precision and proven experience. Our modern, AI-forward approach is grounded in deep expertise and guided by the North Star metaphor—providing clear direction through complex challenges.

We combine professional authority with approachable communication, ensuring our clients feel confident in our capabilities while remaining comfortable throughout the engagement.

Logo: The Polaris Star

Our logo represents guidance, precision, and unwavering direction—the North Star for businesses navigating digital transformation.

Three Variants

★

Primary

Navy on light backgrounds

★

Reversed

White on dark backgrounds

★

Accent

Teal for special use

Clear Space Rule

Minimum padding around the logo must equal the height of one star point. This ensures the logo has proper breathing room and maintains its impact.

Brand Personality

We Are:

  • ★ Technically Precise: Deep expertise, proven methodologies
  • ★ Proven Experience: Years of successful client engagements
  • ★ Modern AI-Forward: Cutting-edge tools, future-focused thinking
  • ★ Human Guidance: The North Star through complexity
  • ★ Professional but Approachable: Expert without being cold

The North Star Metaphor:

Just as the Polaris star has guided travelers for centuries, we provide unwavering direction for businesses navigating digital transformation.

Our brand represents:

  • → Constant, reliable guidance
  • → Technical precision
  • → Clear direction through complexity